When it comes to startups, we tend to over-index product and overlook market. The message-market map connects channel selection to copywriting hooks and customer awareness.
Deep dive industry report on the lucrative business of review sites. This 5k+ word article was edited by Julia Janks and ran in Trends.co.
Product-led growth is so hot right now. So WTF is PLG and why are companies 2.2x more valuable when they leverage it to grow?
Based on my interview with Microacquire's Andrew Gazdecki, this article about branding appeared in Trends.co (the Hustle)
This 28-page ebook was written to position Emplify as the leader in employee engagement surveys and coaching.
Want to get traction? This article ran in Trends.co (the Hustle) based on my conversation with Bob Moesta, author of Demand-Side Sales.
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