A marketing leader with 15+ years experience building tech companies.
A "coulter" is a sharp blade positioned in front of a plow. It breaks up the soil to give you a clean-cut furrow. Remove the coulter and it's like eating pizza without slicing it first: messy. Growing a business can also be messy or clean-cut. My personal mission is to create companies like a garden where exploration yields outcomes that feed and inspire.
Sometimes B2B companies get a bad rap for being boring. You know what's not boring? Strong, dependable revenue and high exit multiples. That's the sort of boring that gets me all excited.
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Customers are less interested in features than they are about their struggle to make progress. Let's capture demand by showing up where they look for help - from LinkedIn ads to dark funnel private communities.
Like TK Kader says, GTM is a Broadway Show that attracts people from your ICP. Clarify the market, craft a strategic message, and recruit a capable team to execute the playbook.
Getting attention and building trust isn't easy when attention spans are 0.6 seconds. The secret: mix channel trends with proven copywriting methods.
"Your advice has really helped Playlister. Our email response rate went from 1% to 2%, which helped us double our sales demo meetings."
"I leave every conversation smarter, more confident, and encouraged. Few experiences are more enriching than standing in front of a whiteboard with you."
"I am very grateful to have gotten the chance to work with you. You are like glue for helping a team stick together, and you make the rooms you're in more creative and smart."
I write to analyze markets, apply frameworks, learn leadership, and laugh at memes.
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